Session: AI-augmented DevRel in 2025: Scaling Advocacy Without Losing the Human Touch
There has long been a tug-of-war between what DevRel teams are expected to be and what they are or can be. By 2024, we’ve found our niche with experiments and strategies regarding what works and what doesn’t, how to scale the function and get a sense of measurable outcomes but there are still plenty of questions to explore. In 2025, with the explosion of AI-based tools, should DevRel teams be optimistic that they’d find these answers or worried that they too are headed toward redundancy?
This talk explores strategies for leveraging AI to enhance your DevRel work—whether you’re a one-person team, a small group, or part of a large DevRel organization. Learn how to maximize your skillset, use AI tools to fill gaps, and streamline engagement while maintaining authentic relationships. We’ll also dive into how to align DevRel efforts with business outcomes, ensuring that AI-augmented advocacy drives tangible results for both developers and the business.
